The Appeal of Foundrae: Who Wears This Iconic Necklace?
Foundrae, a prestigious American luxury jewelry and lifestyle brand, has enamored many with its unique designs and meaningful creations. Founded by Beth Bugdaycay and her husband, Murat Bugdaycay, Foundrae has become a favorite among celebrities, fashion editors, and discerning women worldwide. But what makes Foundrae so special, and who are the prominent figures donning this iconic jewelry?
The Genesis of Foundrae
Beth Bugdaycay, an experienced jewelry designer, launched Foundrae in New York City, blending modern aesthetics with timeless sophistication. The name “Foundrae” is a tribute to Bugdaycay’s grandmother, combining “Found” and “Rae.” The brand debuted at a trunk show at Barneys New York in September 2015, with an official retail launch in the spring/summer of 2016. Foundrae quickly gained acclaim for its contemporary heirlooms, featuring intricate clasps, pendants, and chains.
Celebrities and Foundrae
Foundrae’s distinctive pieces have become a must-have for many celebrities. Kristen Stewart, Zoe Saldana, and Lorde are just a few of the stars who have been seen wearing Foundrae jewelry. Gwyneth Paltrow and Jennifer Lopez are also fans, often spotted accessorizing with the brand’s signature necklaces and charms. Taylor Swift, known for her impeccable style, recently wore a Foundrae heart necklace, adding a touch of luxury to her all-black outfit.
Fashion Editors and Foundrae
Fashion editors, known for their discerning eye for trends and quality, have also embraced Foundrae. Many editors feature the brand in their shoots, highlighting the jewelry’s versatility and craftsmanship. Foundrae’s pieces are perfect for high-fashion editorials as well as everyday wear.
The Flagship Store
In January 2018, Foundrae was honored with the “Breakthrough of the Year” award by Town & Country at the Annual Jewelry Awards. Just three months later, Bugdaycay opened Foundrae’s flagship store in New York City, solidifying the brand’s presence in the luxury jewelry market. The store serves as a sanctuary for jewelry enthusiasts, offering a range of pieces that blend spirituality and style.
The Spiritual Essence of Foundrae
What sets Foundrae apart is not just its visual appeal but also its spiritual significance. Each piece is designed to carry meaning and intention, resonating with those who seek jewelry that tells a story. The designs often incorporate symbols that represent personal growth, transformation, and resilience, making them cherished modern heirlooms.
Conclusion
Foundrae has become a symbol of elegance and meaning in the world of luxury jewelry. With a loyal following that includes celebrities, fashion editors, and women who appreciate fine craftsmanship, Foundrae continues to shine as a beacon of style and substance. Whether worn to make a statement or to carry a personal reminder, Foundrae jewelry is beloved by many for its ability to blend beauty with profound significance.
